Get more out of your analyses – integrate them in the company’s various IT-solutions

Author Sine Mølgaard


Within the world of analysis- and reporting tools there is a trend towards embedding dynamic reports and dashboards in the various business applications the employees have access to. This helps expand the reach and improves the currency of the overview the employees get. This in turn helps the employees turn insight into action.

Below, you can read more about some of the primary advantages of expanding the use of your business analyses to other programmes in your company.

1. Familiar settings and an improved user experience

Using embedded analyses, the reporting and analyses take place in a known business application that the employees are familiar with.

This creates a problem-free and improved user experience and increases the desire to gain new knowledge.

2. Time-savings

Embedded analyses add value to your business applications and reduce the time your employees spend searching for new knowledge.

For example, you can gain customer insight faster and easier by expanding your CRM with relevant analyses that give insight into the individual customers’ performance.

3. BI and analytics become more widespread

In many companies, Business Intelligence is a platform or process that is managed by the IT-department or used by management to establish a business strategy. Therefore, it is often seen as a tool for top management that is dispersed down through the hierarchy of the company via reports and actions.

Embedding BI in your various programmes will break down barriers for your data, make your Business Intelligence more widespread as well as place reporting and analysis of business data in the hands of everyone who uses the company’s core applications. Instead of waiting for the IT-department to follow up on a request for a report, the employees can take an active part in the analysis process.

4. Creates and strengthens a data-driven culture

By expanding the use of Business Intelligence to a broader selection of business applications, you promote the employees’ commitment to data and analyses, which creates a more data-driven culture.

This will help the employees base their decisions on data rather than a gut feeling.

5. Better and faster decisions

Embedded analyses combine business processes with data insight and provide the employees with the necessary information, helping them to react faster to threats and opportunities while feeling able to make well-informed business decisions.

If you embed the primary KPIs in, for example, your email system, the employees will always be informed in the event of a critical deviation that needs attention. This means that decisions can be made based on accurate and timely information.

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